In one of the videos "Aspects of Building Trust" where Guy Kawasaki talks about the two different types of people in the world. There are the bakers and eaters. He means that there are people (the eaters) that just think that they need to eat as much of the pie as possible. There are the bakers that see everything as an opportunity to bake bigger and better pies. There are people that don't adapt to help others and don't gain their customer's trust. In contrast, there are the other business owners that know the importance of gaining their customer's trust.
Success in business comes from trust. You want your customer to trust you enough to buy your products that you are selling. They want to see that you love your product too. I think about my LipSense business and how I can be better with having my customers or ladies just following my business trust me. I need to sell my product better and show that I love it and hope that they will love it too. I also need to be available to answer their questions when problems or questions arise. There is an importance in having people trust you because you will be more successful that way.
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